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CM Success Story
Baia Verde
Incremento delle vendite del 50% tramite il sito web entro un anno. L'Hotel Baia Verde in Italia non solo è riuscito a diminuire la proprio dipendenza dalle OTAs, ma anche a incrementare la proprie vendite.
50%
Incremento del revenue dal sito web dallo stesso momento in cui la collaborazione è iniziata
42%
aumento mensile medio del revenue
5,3%
Tasso di costo medio delle campagne di metasearch

Challenge

Reducing dependency on OTAs and strengthening the hotel website as a sales channel is an issue for many hotels. The Baia Verde (Italy) was also facing this challenge. The hotel no longer wanted to be so exposed to the whims of the OTA's and wanted to take its fate into its own hands. This is how our cooperation in campaign management started in February 2018.

Hotel Baia Verde is a 4-star hotel in Malcesine on Lake Garda in Italy. The family-run hotel offers 40 rooms with a pool and spa area.

Measures that were taken

The aim was to increase the traffic on the hotel's own website and to gradually reduce the dependency on the large OTAs. In consultation with the hotel, we opted for direct links on trivago and Google Hotel Ads.

Results

Month after month, we increased the traffic of the hotel through their own website as well as the number of direct bookings. At the end of 2018, the hotel website was the main distribution channel, accounting for two-thirds of total sales. And best of all: In addition to gained independence, the hotel could also look forward to a higher total revenue.